
If your oil was cooked, bleached and deodorised before it even reached your pantry, how “fresh” can it be? Most supermarket seed oils (standard rapeseed/canola, soybean, sunflower) are RBD oils—Refined, Bleached and Deodorised—engineered to be pale, odourless and shelf-stable. Convenient? Sure. Delicious and nutrient-rich? Not so much.
Cold-pressed oils are the opposite: pressed, not processed. No solvent washes, no bleaching clays, no 200-plus-degree steam baths. Just the seed, squeezed—so you taste the plant and keep more of its naturally occurring goodness.

The usual ride for commodity seed oils:
End result: a near-colourless, “neutral” oil that behaves the same every day of the year—because much of what made it distinctive has been ironed out.
TL;DR: you gain uniformity and shelf life; you lose aroma, colour, and some of the seed’s native micronutrients.

Before “canola” was bred for the table in Canada in the 1970s, rapeseed oil (its ancestor) had a different day job. It clung to metal in wet environments better than other oils, so it was prized as a lubricant for steam engines and ships, and used for lamps. Only after plant breeders dramatically lowered erucic acid and bitter compounds did “canola” become the edible staple we know today. History doesn’t make canola “bad”; it just shows how far we had to re-engineer a plant oil to make it palatable at scale.
Because cold-pressed is closer to the seed:
Use cold-pressed oils where they shine: dressings, dips, drizzling, finishing, and gentle heat. Save blow-torch sears for a separate high-heat workhorse.

Hemp seed oil brings a clean, nutty flavour and a beautiful green-gold hue. Because it’s cold-pressed, you keep more of what makes it special—fresh aroma and naturally occurring antioxidants—which is exactly why we don’t bleach or deodorise it.
How to use it:
RBD oils are brilliant at being… invisible. If that’s the brief, they nail it. But if you want flavour, freshness and fewer industrial detours, go cold-pressed—and use the right oil for the right job. Your cooking will taste better, and your pantry will look a lot less like a chemistry set.
Rapeseed history & canola breeding (industrial uses → edible oil):
https://www.canolacouncil.org/
https://www.canadianfoodfocus.org/
(General background on low-erucic canola and historical uses.)